Could Social Media Ruin Your Company?

May 17, 2013

Types : Bylined Articles

The question is no longer whether your company should be involved with social media – it already is, whether you’re leading or following. The skyrocketing popularity of these services is undeniable and the potential reward – for engaging, expanding and strengthening relationships with your key communities – is enormous. So are the risks. Risks come in many forms, and the prudent organization will assess its specific situation and take appropriate preventive steps to manage both risks created by others as well as risk created internally. Social media is a shockingly effective catalyst for both.

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