Marketing Green: The FTC’s Guides for the Use of Environmental Marketing Claims
June 16, 2008
The Going Green supplement to The Legal Intelligencer and Pennsylvania Law Weekly
Types : In the News
Corporate logos have sprouted leaves. A cereal box professes to help save endangered species and conserve habitats. Ad campaigns claim that large-screen televisions can help minimize your environmental footprint. Terms like “green,” “locally grown,” “eco-friendly,” “sustainable,” “carbon neutral,” “carbon offset” and “climate change” dot the current marketing landscape.