Marketing Green: The FTC’s Guides for the Use of Environmental Marketing Claims

June 16, 2008

The Going Green supplement to The Legal Intelligencer and Pennsylvania Law Weekly

Corporate logos have sprouted leaves.  A cereal box professes to help save endangered species and conserve habitats. Ad campaigns claim that large-screen televisions can help minimize your environmental footprint.  Terms like “green,” “locally grown,” “eco-friendly,” “sustainable,” “carbon neutral,” “carbon offset” and “climate change” dot the current marketing landscape.

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