Marketing Considerations for CBD Companies in 2021

December 28, 2020
Bloomberg Law

Types : Bylined Articles

The FDA is expected to issue formal regulations in 2021 to further define the parameters for selling CBD products. But until then, companies must navigate current federal guidance and state regulations. Montgomery McCracken attorney Kelly Huff provides pointers for companies to mitigate risks.

The CBD market has seen exponential growth over the past two years, with products now readily available on store shelves across America. From lotions to drinks to pet food, a myriad of products are now being infused with CBD (cannabidiol), one of the many chemical compounds found in the hemp plant.

While the industry is rapidly growing, it remains to be seen how many CBD companies will survive in this highly regulated industry.

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