From ‘all natural’ advertising to PR nightmare… Reflections on Rice v. National Beverage Corp (LaCroix)
October 17, 2018
Food Navigator USA
Types : Bylined Articles
It’s a food and beverage manufacturer’s nightmare: the headline on People Magazine’s website announces you were sued in a class action because your ‘always 100% natural’ sparkling water allegedly contains an ingredient used in ‘cockroach insecticide.’ It’s an all too-common nightmare for companies that market ‘all natural’ food and drinks.
To view the entire article, click here.