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When Crisis Strikes – A Primer for Business Preparedness in the New Decade

June 10, 2010

About this Seminar

No individual, corporation, government or environment is immune from crisis. However, the manner and timing in which a crisis is handled, documented and diffused, can have long-lasting effects on your organization’s credibility, reputation, and continued viability. Join our panelists for a discussion on the legal, insurance, risk management, and public relations aspects of crisis control and containment through proper preparation and response. Case study examples will illustrate the proper handling of crisis situations. We will discuss preventive planning, communication and investigation strategies, and the consequences of poor or inadequate procedures.


8:00 am – Registration and Continental Breakfast
8:30 am – Opening Remarks by Al Piccerilli, Of Counsel, Montgomery McCracken

Considering some hypothetical and real crisis scenarios, our presenters will dissect and discuss the related legal, insurance, risk management and public relations facets.
8:45 am – Public Relations Response presented by Hugh Braithwaite, President, Braithwaite Communications
Very few leaders are trained to communicate in a crisis, yet it is often the preeminent factor in creating a successful outcome. This interactive seminar examines past crises to define best and worst practices. It will include a look at the origins and timing of corporate crises, and the evolving media expectations and trends. New tools and techniques for dealing with high-stakes press conferences and hostile interviews will be presented. Video samples of best and worst interviews will illustrate how these lessons play out in the real world.
9:30 am – Investigating the Incident presented by Christopher Scott D’Angelo and Paul H. Zoubek, Partners, Montgomery McCracken
The key components of an effective crisis-related investigation will be discussed, including the identification of parties and witnesses, collecting the evidence, interviewing employees, and notification of relevant authorities and/or regulators.
10:15 am – Break
10:30 am – Protecting the Investigation and Results: Attorney/Client Privilege and Work Product presented by Julie H. Chelius, Partner, Montgomery McCracken
Protecting the sensitive intracompany communications generated during a corporate crisis and minimizing the risks in the event of disclosure are essential. We will discuss factors to consider when generating intracompany communications and documenting the investigation and methods of maximizing the likelihood that such materials will be protected under the attorney-client privilege and /or work-product doctrine.
11:15 am – Interaction with your Risk Advisor presented by Daniel Seltzer, President and CEO, Cohen-Seltzer, Inc.
Critical to a company’s future is its ability to withstand and recover from a disaster. The approaches used vary and significantly impact the speed and probability in which an entity is wholly restored. We will discuss first and third party insurance policies. We will also discuss Enterprise Risk Management, its process and necessary training for effective implementation.
12:00 pm – Q&A, wrap-up
12:30 pm – Adjournment

To register contact Stephanie Redding at or 215-772-7260 by June 3.
See attachment for additional program details.

June 10, 2010 at 8:00 AM – 12:30 PM

123 South Broad St.
Philadelphia, Pennsylvania
United States

CLE Credits : 3 PA

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